LIV GOLF
Building a global audience from zero.
- 1M+Followers
- 18 monthsFrom zero to one million
London based. Globally operational.
WE HATEBAD DIGITAL.We hate bad digital.
We hate bad digital. So we built a better way to do it. Strategy. Creative. Technology. Distribution. Performance. One team, accountable for the outcome.
What we are
One team.Every discipline.One accountability.
I Hate Digital is a done-for-you marketing, creative, performance, technology and growth partner. We take responsibility for the whole operation — not a single channel inside it.
Strategy defines the objective. Technology creates the infrastructure. Creative earns attention. Distribution places it in front of the right people. Performance data decides what happens next.
For businesses with no marketing department, we become it. For businesses with one, we make it move faster.
The difference
BAD DIGITAL ISEXPENSIVE.
Not because agencies are lazy. Because the work is split across suppliers who never have to answer for the number at the end.
THE OLD WAY
- Five suppliers, no one accountable.
- Strategy decks nobody executes.
- Media spend with no read on what worked.
- Creative made in isolation from distribution.
- CRM, data and reporting held together by hand.
- Jargon where commercial answers should be.
I HATE DIGITAL
- One team, one point of accountability.
- Strategy that ships, weekly.
- Every pound tracked to a commercial outcome.
- Creative built for the channel it runs on.
- Systems, data and reporting connected properly.
- Plain language and numbers you can act on.
Direct clients
- Celsius
- Under Armour
- Kevin Plank
- FOX
- Warner
- Sony
- Universal
- ITV
- BBC
- LIV Golf
- 4Aces GC
Selected experience across entertainment, sport and culture: Chris Tucker · Victoria · Akon · Backstreet Boys · The Chainsmokers · DJ Snake · Tiësto · Anthony Anderson · Mark Wahlberg · Bert Kreischer · Amir Khan · Faryal Makhdoom · Gareth Bale. Experience listed reflects work delivered; it does not imply endorsement.
Selected work
Proof, not promises.
4ACES GC
CURRENT CLIENTTeam content, built week by week — 110K+ followers in a year.
- 110K+Followers
- 1 yearFrom zero
The I Hate Digital growth engine
Marketingas a system.
Most agencies sell an activity. We operate a connected system where every stage informs the next, so budget follows evidence rather than opinion.
- 01STRATEGYObjectives, market, positioning
- 02BUILDSystems, tracking, infrastructure
- 03CREATECampaigns, content, creative
- 04DISTRIBUTEOrganic, paid, search, creators
- 05AUTOMATEWorkflows, CRM, handoffs
- 06OPTIMISECreative, targeting, conversion
- 07SCALEInvestment behind what works
Capability
Nine disciplines.One operation.
01StrategyObjectives, positioning, channels and KPI frameworks.02SocialOrganic growth, content systems and community.03PerformancePaid social, PPC and acquisition economics.04SearchSEO, technical, authority, AEO and GEO.05Creative & ProductionFilm, photography, motion, VFX and post.06InfluenceCreator strategy, sourcing and activations.07WebUX, UI, custom build and conversion.08AI & AutomationWorkflows, agents, integrations and tooling.09CRM & DataCRM builds, migration and reporting infrastructure.
Technology & infrastructure
Marketing thatruns itselfwhere it should.
Automation, CRM and data infrastructure are not add-ons. They are what makes growth repeatable — reducing manual work, connecting systems and making performance measurable.
- AI AUTOMATION
- CRM
- DATABASES
- INTEGRATIONS
- DASHBOARDS
- WORKFLOWS
- DATA MIGRATION
Where you are
Three ways in.
How we work
Eight stages.No guesswork.
The same operating process runs behind every engagement, scaled to the size of the objective. It is how we stay accountable to outcomes rather than deliverables.
- 01
DISCOVER
Understand the business, customer, market, systems and current performance.
- 02
STRATEGISE
Define objectives, KPIs, positioning, channels and infrastructure.
- 03
BUILD
Create the foundations, systems, tracking, CRM or workflows required.
- 04
CREATE
Develop the campaigns, content and creative.
- 05
DISTRIBUTE
Deploy across organic, paid, search, creators and relevant channels.
- 06
AUTOMATE
Reduce manual work and connect systems where appropriate.
- 07
OPTIMISE
Use performance data to improve creative, targeting, conversion and process.
- 08
SCALE
Increase investment and resources behind proven growth opportunities.
Solutions
Pick the levelof support.
Evidence
What happenswhen it's done right.
Figures below relate to LIV GOLF. Read the full breakdown of the strategy, production model and distribution system behind them.
- Followers
- 1M+Followers
- From zero to one million
- 18 monthsFrom zero to one million
- Impressions to date
- 20B+Impressions to date
Questions
Straight answers.
MARKETING YOU'LLACTUALLY LOVE.
Tell us where you want to go. We'll work out what is required to get there.